To develop copy is to decode; my job as a copywriter is to turn technical, often unapproachable topics into pieces of writing that are as fun to read as a comic book.
I specialize in well-researched, SEO-optimized copy dedicated to both informing and entertaining, with copy services including:
blogs, social media captions, emails, press releases, case studies, web copy, and more.
Copywriting begins with a who, a what, and a why.
and with research, both contextual and SEO-based, copywriting brings concepts to life in new ways.
My blogs revolve around translating complex technical concepts into digestible information for C-Suite executives, developers, and technical decision makers, as well as a wider startup-focused audience. Blogs include everything from thought-leadership blogs to Lyrid use cases to ghostwritten articles from the CEO’s perspective and are the main driver of organic traffic.
Case studies are used to show the impact of client services on businesses, including problems, solutions, and new potential for growth / revenue opportunities. In my previous role at Lyrid, case studies were responsible for improving the company's credibility as a startup while showing true, numerical impact, statistics that weren't easily derived from a quick sales demo
My experience with web copy revolves around aligning messaging across webpages, supporting new and current landing pages to support sales and conversion efforts. During my time at Lyrid, I developed copy for Lyrid’s homepage, product pages, new enterprise pricing page, and AI responsibility page, collaborating with international marketing, design, web dev, and sales teams for design and build. This include meta titles and meta descriptions as well.
My experience with press releases involves prepping and writing major new releases, such as new partnerships and international presences, and announcing new programs. During my time at Lyrid, I developed 7 press releases, ranging from new partner announcements to fundraising announcements to new Lyrid branch announcements.
During my time at Lyrid, I developed copy for a variety of different email initiatives, such as webinar promo, ABM emails, newsletters, and nurture emails. Across platforms like Hubspot and Getresponse, I partnered with the CEO and sales team to ensure that messaging is consistent throughout all email correspondences.
