Content Strategy
Your first exposure to a company is often their content. Whether you stumble across a blog post, email newsletter, or social media post- first impressions are always important.
Your first exposure to a company is often their content. Whether you stumble across a blog post, email newsletter, or social media post- first impressions are always important.
As a marketer, my focus when designing a content strategy is to decrease the barrier to entry of understanding. I do this by translating highly technical concepts into artifacts that anyone can understand and digest. Consumers should be able to glance at my content and derive concepts, value, and actionable steps.
Top of Funnel (TOFU) content aims to generate awareness, casting a wide net to reach different audiences while pertaining to the main user persona and ICP. TOFU content includes:
Middle of Funnel (MOFU) content bridges the gap between awareness and conversion by offering education and demonstrating value, offering practical looks at solutions and services. MOFU content includes:
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